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Calif. Cell Phone Retailers To Launch Free Recycling Programs
California Assembly Bill 2901 requires retailers to "take-back" cell phones that were purchased from their establishment. The Bill mandates retailers to educate their customers about their free recycling programs. retailers have until July, 1 2006 to launch their free recycling services to consumers.Sacramento, CA based YouCell.com has made efforts to raise consumer awareness of the problem of electronic waste with their reuse and recycle programs. "This Bill is important because it brings about consumer awareness of electronic waste environmental issues," says Julie Young Surber, CEO of YouCell.com. Ms.

Surber notes that many consumers are not aware that cell phones require recycling and those consumers who are aware are astonished to find that local recyclers charge for recycling services. While the option of free recycling is not available to all consumers, companies like YouCell.com offer an alternative to free recycling. "We will pay cash for most working cell phones,"

says Surber. "We have various programs to meet the needs of individuals, fund raising efforts and even retailers seeking recycling solutions. Through our special programs we purchase almost all working cell phones regardless of their condition or age." retailers are reluctant to take the leap and promote recycling efforts, fearing that as recycling becomes more widespread, their sales will decrease.

It is expected that most retailers will wait until July 1, 2006 to implement their "take-back" programs. Ms. Surber predicts that the implementation of the recycling programs will inevitably change the way retailers are doing business. Many consumers already purchase used cell phones to avoid lengthy contracts, and that trend is expected to grow. Since the used market will make financial leaps over the next few years, retailers will likely experience a decrease in new sales, forcing them to embrace the used market to survive..